Photo: Selena Gomez on behalf of UNICEF
Celebrities from the worlds of music, film, television and sport have joined with the U.S. Fund for UNICEF to engage consumers in a conversation about the lack of access to safe, clean water for nearly 900 million children and adults across the globe. The UNICEF Tap Project is a public service campaign that aims to draw attention to this serious issue and encourage the public to take action to reduce the numbers of children dying daily from waterborne illnesses, the second-highest cause of preventable childhood deaths in the world.
Celebrity supporters – UNICEF Ambassador Selena Gomez, along with Adrian Grenier, Dwight Howard, Rihanna, Taylor Swift and Robin Williams – will bottle their own tap water from their homes for a sweepstakes benefiting the UNICEF Tap Project. Supporters of the UNICEF Tap Project can enter to win a limited-edition “Celebrity Tap Pack,” a one-of-a-kind case of custom-made water bottles featuring tap water from the homes of each celebrity advocate, all the while raising vital funds for UNICEF’s clean water and sanitation programs.
Since its inception in 2007, the UNICEF Tap Project has raised nearly $2.5 million in the United States and has helped provide clean water for millions of children globally. UNICEF works in more than 90 countries to improve access to safe water and sanitation facilities in schools and communities, and to promote safe hygiene practices. Over the past 16 years more than a billion people have gained access to improved drinking water and sanitation facilities thanks to the efforts of UNICEF and its partners.