Photo: Spanish SoHo Mile
The Spanish SoHo Mile once again put the New York City spotlight back on the Iberian nation’s fashion industry, whose stores are increasingly numerous in that neighborhood of Lower Manhattan.
Camper, Mango, Uno de 50, Tous, Beiñ and Tierra were the brands that participated in the eighth edition of the fashion event, in which discounts of up to 20 percent, cava (sparkling wine), wine, tapas and DJs drew the customers and curiosity seekers Thursday evening.
The goal of the Spanish SoHo Mile is to continue “promoting the expansion of Spanish fashion in New York,” a city that is a gateway to the rest of the United States, according to Gema Cortijo, executive director of the Spain-U.S. Chamber of Commerce, which organized the event.
She noted that in this edition special emphasis was placed on promoting the main social-networking sites and blogs, with four of the most prominent U.S. fashion bloggers taking part in the event.
For future editions, Cortijo said plans are in the works to expand the event to all of Manhattan, given the growing number of Spanish brand stores in different parts of the island.
Spanish clothing, footwear and accessory brands have accelerated the opening of more stores in New York City, as well as in other markets amenable to its products, such as California and Florida.
The latest Spanish fashion company to open a store in New York City was Pikolinos, a footwear brand that launched a “pop-up” that will only be open for three months to promote its products, which are already being sold in different shoe stores in the Big Apple.