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Latino Daily News

Wednesday August 3, 2011

New Nielsen Study Shows Hispanics Watch Less TV Than Whites and African-Americans

New Nielsen Study Shows Hispanics Watch Less TV Than Whites and African-Americans

Photo: Hispanics Watch TV Less Than Whites, Blacks

Click Here to Enlarge Photo

Nielson has just released a study on who watches the most traditional TV in America and for how long.  The new Nielsen data showed that African Americans watched the most, watching 213 hours a month or 7 hours on average a day.  They were followed by Whites watching 156 hours and then Latinos at 136 hours per month or 4 hours on average a day.

Asian-Americans continue to have the lowest rate of television watching in the country with a 100-hour monthly average.  However Asian-Americans were the largest consumers of internet video viewing averaging over 10 hours a month. 

While a majority of Hispanics own smartphones, more than any other demographic,  it was African Americans who spent the most time watching videos on those devices. 

Overall the study found that Americans continue to watch a lot of television with viewing going up by 22 minutes more then last month.