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Latino Daily News

Tuesday March 8, 2011

La Reina del Sur, Highest-Rated Telenovela Premiere for NBC with 2.4 Million Viewers

The blockbuster television production La Reina del Sur, based on the novel by best-selling author Arturo Perez-Reverte, has become the highest-rated premiere in the history of Telemundo, with an audience of 2.4 million viewers.

On its second night, this record was surpassed by 19%, beating Univision’s Aqui y Ahora and Telefutura’s India in every demographic with nearly three million total viewers (2,841,000), according to Nielsen Media Research. It was also the #2 program among all broadcast networks at 10pm in adults 18-34 and men 18-34, regardless of language.

For the grand premiere, Spanish-language editorial Alfaguara has published a special edition book featuring the poster of the series. This new edition is available at bookstores throughout the country.

The series follows Teresa Mendoza from her humble origins as the girlfriend of El “Guero” Davila, a pilot for the Juarez Cartel, to her glory days as the queen of the drug world in Mexico. Filmed on location throughout four continents, La Reina del Sur is broadcast on Telemundo, Monday thru Friday from 10:00 to 11:00 PM.

La Reina del Sur is one of Arturo Perez-Reverte’s most popular works. It has been translated to 30 languages and published in 50 countries. “It is one of those works that leaves the reader breathless,” unanimously rave the critics.

Arturo Perez-Reverte’s works have long sparked the interest of movie makers, and many of his works have been adapted for the big screen: El maestro de esgrima (directed by Pedro Olea), La tabla de Flandes (Uncovered, directed by Jim McBride), La carta esferica (directed by Imanol Uribe), Cachito (directed by Enrique Urbizu), Territorio Comanche (directed by Gerardo Herrero), El club Dumas (The Ninth Gate, directed by Roman Polanski), the script for Gitano (directed by Manuel Palacios) and Alatriste (directed by Agustin Diaz Yanes).

Arturo Perez-Reverte is now exclusively writing literature, after working 21 years (1973-1994) as a reporter for press, radio and television, covering informatively the international conflicts for that period.  He is a member of the Royal Spanish Academy. With over fifteen million copies sold worldwide and translations available in 34 languages, Arturo Perez-Reverte is one of the leading authors of contemporary literature.