Photo: The Latin American Digital Consumer (IMS)
IMS, a media and marketing company who works with businesses seeking to expand into Latin America, recently produced an infographic covering Latin American digital consumers.
The infographic stresses that Latin America is a region of opportunity whose inhabitants are tech savvy and highly engaged.
Comparing digital consumers from the United States and Latin America, IMS has noted some key differences between the two. Particularly, in the age of users as well as where time is spent online.
Check out the Latin American digital consumers infographic below.