The Nielsen company recently released an infographic looking at the differences in shopping patters across various multicultural consumers.
According to Nielsen, “U.S. retailers have long considered Black Friday the unofficial start of the critical holiday selling season, but newly released results from Nielsen’s Holiday Spending Forecast study indicate that 85 percent of consumers plan on skipping the stores on Black Friday this year.”
For example, of all the multicultural groups Hispanics were the only ones to spend more time on wireless sites on Black Friday in 2012.
Check out how holiday shopping has changed below.