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Latino Daily News

Wednesday September 26, 2012

Doritos, Tostitos -Tortilla Chips Make List of Top Snack Brands

Doritos, Tostitos -Tortilla Chips Make List of Top Snack Brands

Photo: Doritos, Tostitos -Tortilla Chips Make List of Top Snack Brands

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According to a study from YouGov BrandIndex, tortilla chip favorites Doritios and Tostitos landed on the list at No. 3 and No. 7.

Also on the list was the Bandito’s favorite, Fritos at No. 4.

Ritz brand took the top spot, followed by Lay’s and Triscuit rounded out the top 10.

All major snack brands were measured with YouGov BrandIndex’s Impression score, which asks “Do you have a general positive feeling about the brand?” All results are for adults 18+.

Measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

YouGov BrandIndex interviews 5,000 people each weekday from a representative US population sample, more than 1.2 million interviews per year. Respondents are drawn from an online panel of more than 1.5MM individuals.

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Okay, so we know a lot of people found this offensive and did away with this little guy, but you have to admit, the Frito Bandito did have a catchy little song. What do you think? Were you/are you offended by this little diddy? And tell us, what’s your favorite snack, did it make the list?


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