Photo: "Instruction Not Included" Breaks Records
The comedy “Instructions Not Included” has just made box office history by earning millions in spite of its limited release and being presented in a foreign language, Spanish.
The movie had a limited release showing in just 347 theaters while generating $10 million over the four-day Labor Day weekend. The Pantelion distributed film established a record for a Spanish-language film in the U.S.
The English-language subtitled movie stars Mexican actor Eugenio Derbez and tells the story of Accapulco playboy Valentin’s transformation to new dad when a baby is left on his doorstep after a long-forgotten fling.
Portada Magazine explains why this record-breaking movie matters “The strong showing is another sign of the potential the Hispanic market represents for Hollywood. The film ranked fifth among films in U.S. theaters over the Labor Day weekend, despite opening in only 347 theaters while bestseller “The Butler” showed in 3,300 theaters.