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Latino Daily News

Wednesday May 2, 2012

Congratulations to Brazil’s Havaianas for 50 Years of Flip-Flip Fun!

Congratulations to Brazil’s Havaianas for 50 Years of Flip-Flip Fun!

Photo: Congratulations to Brazil's Havaianas for 50 Years of Flip-Flip Fun!

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“Havaianas. The real ones.”

In 1962, the first pair of Havaianas (flip-flops) was created with inspiration from the Zori, the Japanese sandals made of fabric straps and rice straw soles. Though they were originally available in only 8 colors, today there are 20 different colors and more than 200 different styles of the durable sandal.

The Brazilian company is now celebrating its 50-year anniversary. In June, the company will release the limited edition “Originals” model for $28, with all proceeds going to UNICEF.

Havaianas reportedly sells more than 200 million pairs of flip-slops a year, making over $1.4 billion in sales last year.

While Havaianas can be found in more than 2,000 U.S. stores, they are carried in almost 100,000 in Brazil. In its home country, the brand is said to be more popular than Coca Cola with brand awareness at 100 percent, meaning everyone in Brazil know about Havaianas.

Check out these Havaianas. Overall, the footwear cost from $18 to more than $200 dollars.

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