Photo: CNN Latino
CNN has decided to shut down its CNN Latino venture this month due to disappointing business results, sources inside the company confirmed to Efe on Wednesday.
The move does not affect CNN en Español, which “will continue being an important element of the CNN portfolio at the global level,” one source said.
Launched just over a year ago, CNN Latino airs eight hours a day of Spanish-language programming tailored for the U.S. market via broadcast stations in Los Angeles, New York, Phoenix, Orlando, Miami and other cities, competing with giant Univision and its smaller rival, Telemundo.
The Hispanic audience remain a priority for CNN despite the demise of CNN Latino, the sources said.
“CNN Latino was a bold effort to emphasize CNN’s commitment to the Hispanic market in the United States,” Time Warner, CNN’s parent company, said in a statement.
“Unluckily, despite the best efforts of many people, CNN Latino did not meet business expectations and its programming will finish this month,” Time Warner said.
Following the shutdown, the affiliates in Miami and Los Angeles “will maintain their own identities without the CNN Latino (programming) block,” one source said.
The decision to shutter CNN Latino “has nothing to do with the audience or the quality of the programming,” as several primetime shows achieved strong ratings, the source said.
But the business model “was not at the levels expected” by corporate management, according to the source.
“There is no intention to abandon the Hispanic market,” the source said. “The collaboration of all our platforms with a focus on the Hispanic audience will continue being our priority.”