1. Skip to navigation
  2. Skip to content
  3. Skip to secondary content



Latino Daily News

Wednesday July 13, 2011

Carlos Santana Love of Tequila Explains Why’s He One of Casa Noble’s New Owners

Carlos Santana Love of Tequila Explains Why’s He One of Casa Noble’s New Owners

Photo: Casa Noble and Carlos Santana Partner Up

Click Here to Enlarge Photo

Casa Noble Tequila proudly announced that music icon Carlos Santana has joined the Board and is now one of the owners of the brand.  This new change will allow Santana to be involved in the continued development of the brand which is already recognized as one of the finest handcrafted spirits in the world.

Santana has sold more than 90 million records and reached more than 100 million fans at concerts worldwide. To date, Santana has won ten Grammy® Awards, including a record-tying nine for a single project, 1999’s Supernatural (including Album of the Year and Record of the Year for “Smooth”).  Carlos Santana has also been cited by Rolling Stone as #15 on their list of the “100 Greatest Guitarists of All Time.” Santana joins the ranks of the Rolling Stones as the only musical act in chart history to score at least one Top 10 album in every decade beginning with the 1960s.

“Santana’s love for the spirit of Casa Noble and his commitment to this new partnership is exciting for everyone involved with our brand,” says Casa Noble CEO Jose Hermosillo. “We have been exploring this partnership for some time.  Santana through his life and his music has dedicated himself to those same values which are the key motivators behind this alignment.”.

Casa Noble is a boutique distillery in existence for more than 200 years and represents over 7 generations of tequila production.  Their products are currenlty sold and exports to over 23 countries. 

“We have come together because I love the Tequila,” Carlos Santana said. “Passion, dedication and integrity is what attracted me to Casa Noble Tequila.  They strive for excellence and don’t take shortcuts.”