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Latino Daily News

Friday June 29, 2012

Books You Can’t Wait to Read: Argentinean Publisher Uses Ink that Fades Away

Books You Can’t Wait to Read: Argentinean Publisher Uses Ink that Fades Away

Photo: Books You Can's Wait to Read: Argentinean Publisher Uses Ink that Fades Away

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An independent book publisher in Argentina has created a line of books you really can’t wait to read.

Publishing company Ererna Cadencia has teamed up with DRAFTFCB Buenos Aires, an ad agency, and created something very cool (or very annoying if you’re a slow reader).

For many people, you don’t always read books immediately after getting them. Whether it’s because you’re busy or you simply forget about it, sometimes books just go unread, something first-time authors say is interfering with their careers.

To combat that, Ererna Cadencia’s latest idea is turning many books into “must reads.”

The video below shows you how disappearing ink may keep authors from being one-hit wonders.