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Cross-Cultural Legal Transactions Can Easily Get Lost in Translation

August 13, 2011 | by American Bar Association | Latino Daily News

When Frank Perdue launched his poultry company’s marketing slogan, “It takes a tough man to make a tender chicken,” it was a huge success in the United States. But its rollout in Mexico reportedly raised eyebrows and produced giggles instead. Apparently, the Spanish translation gives the slogan a raunchy sexual connotation. continue reading »