Latino State News
Victoria Beer Makes Its Exclusive Debut in Chicago
Mexico’s best-kept secret and one of its finest beers, Victoria, will make its long awaited official debut in the U.S. this month. Crown Imports, U.S. importer of the premium portfolio of international beer brands, announced today the highly-anticipated U.S. arrival of popular Mexican beer, Victoria, with an exclusive launch in Chicago the week of June 14 at select on- and off-premise retail accounts targeted to both Hispanic and General Market beer consumers. Chicago will be the first U.S. city to get a taste of Victoria, and product launches in other top U.S. imported beer markets will follow.
Victoria, known as Mexico’s “best-kept secret,” is a Vienna-style lager beer that combines a unique copper color with a perfectly balanced taste and a smooth, crisp finish. Victoria has been produced in Mexico since 1865, making it the country’s oldest and most traditional beer brand. Until now, Victoria was only available in Mexico.