Latino State News
“LA LEY 107.9FM” Spanish radio home of The Bears - “Vamos Bears!”
—-WLEY-FM, “La Ley 107.9FM” a Spanish Broadcasting System, Inc. Chicago radio station and the Chicago Bears announced today a new radio partnership that will bring the Bears football games in Spanish to the Hispanic community via radio—-
Spanish Broadcasting System, Inc. (SBS) (NASDAQ: SBSA) and the Chicago Bears announced today the official Spanish radio coverage partnership with WLEY-FM-“LA LEY 107.9FM” to bring Bears football games to the Spanish radio dial.
WLEY-FM-“LA LEY 107.9FM” will become the Spanish language flagship station of the Chicago Bears with the on-air team of Jose Luis Marquez “El Pitufo” and Liz Liz “La Dama del Deporte.” Liz Liz is a long time sports broadcaster, while Marquez is one of the most well-respected and tenured Spanish radio voices in Chicago.
“A singular destination for expansive Spanish radio coverage of Bears football is great for our fans and our business,” said Chris Hibbs Vice President of Sales and Marketing, Chicago Bears Football Club. “We are proud to have WLEY-FM-‘LA LEY 107.9FM’ as our Spanish radio partner and we have tremendous amount of respect for the coverage they deliver year-round to Chicago sports fans.”
Jeff Delgado WLEY-FM-“LA LEY 107.9FM” Local Sales Manager stated, “This is a natural partnership for WLEY-FM-‘LA LEY 107.9FM’ as we already present the majority of Bears games in our market. We are thrilled to further expand our relationship with the Bears and the NFL.”
“We are excited about the relationship with The Chicago Bears and I am sure the Hispanic community appreciates the commitment the Bears are making to reach out to those whose first language is Spanish,” said Donny Hudson VP of Consolidated Sales of SBS.
WLEY-FM-“LA LEY 107.9FM” will broadcast every Bears football game in 2012-2013 season
“We are thrilled to be the Spanish broadcast home of the Bears,” said Berry Jasin, VP of National Sales Consolidated of SBS. “Partnering with our hometown football team makes sense for our listeners and for WLEY-FM-‘LA LEY 107.9FM.’ Adding sports to our line-up complements our other programming, enhances the experience for loyal fans and attracts new listeners. We could not be prouder of our association with the Chicago Bears.”
WLEY-FM-“LA LEY 107.9FM” will also have a significant presence inside Soldier Field on game days, at team events throughout the year and on chicagobears.com.