Oscar de la Hoya to Receive Lifetime Achievement Award for Multiple Talents (VIDEO)
Leading television industry publications will present the 2010 coveted Lifetime of Achievement in Hispanic Television Award to Oscar De La Hoya, the Olympic gold medalist (1992), 10-time boxing world champion, author, Latin Grammy-nominated recording artist, entrepreneurial businessman, and philanthropist. The award will be presented at a luncheon ceremony during the Hispanic Television Summit.
The award will be given in acknowledgment of De La Hoya’s outstanding contribution to television targeted to Hispanic viewers. Among his many achievements are record-setting pay-per-view bouts, which have traditionally attracted a large base of Hispanic fans. One of the most notable events was the fight against Felix Trinidad in 1999, which broke the previous record for pay-per-view revenues. Another was the bout against Floyd Mayweather Jr., in 2007, which generated hundreds of millions of dollars from 2.4 million pay-per-view buys. The 2007 fight set the current record for the greatest number of orders ever for a boxing event. De La Hoya continues to make his contribution to Hispanic television through his boxing business, Golden Boy Promotions, and ventures like the Major League Soccer team, Houston Dynamo.
TV trade publications annually present the Hispanic Television Summit during which they collectively bestow the award for a Lifetime of Achievement in Hispanic Television. There is only one recipient per year.
Previous recipients of this award include Sabado Gigante host, Don Francisco; sportscaster Andres Cantor; host of Al Rojo Vivo, Maria Celeste Arraras; talk-show personality and host of El Show de Cristina, Cristina Saralegui; network news journalist and anchorman, Jorge Ramos and General Manager of North America Marketing at Procter & Gamble, Edgar Sandoval.