1. Skip to navigation
  2. Skip to content
  3. Skip to secondary content

Latino Entertainment

Hispanic Businesswomen Prospering

As the National Hispana Leadership conference in Miami concludes what is clear is that Hispanic businesswomen are prospering. 

“Latinas are the fastest-growing group of small business owners in the country,” says Cristina Lopez, president of the Washington D.C.-based National Hispana Leadership Institute.

According to a 2007 survey of the Hispanic Association for Corporate Responsibility (HACR),  Hispanic women are starting businesses at a rate six times the national average.  Nationwide, 37 percent of all Hispanic business are owned by Latinas.  The more than 750,000 businesses owned by Latinas generate close to $50 billion in revenues. 

Latinas seek to start their own businesses for many of the same reason other women do:  lack of opportunities, poor promotion prospects in Corporate America and flexible schedules.  For Latina entrepreneurs there is the additional bias that they have a family first, trabajo second work ethic and therefore wouldn’t give it their all.  Wrong they say and point to the $50 billion contributed to the U.S. economy.