1. Skip to navigation
  2. Skip to content
  3. Skip to secondary content



Latino Daily News

Monday February 28, 2011

You May Have to Cross a Picket Line to Get It, but Chipotle’s Offering FREE FOOD

You May Have to Cross a Picket Line to Get It, but Chipotle’s Offering FREE FOOD

Photo: America's Next Great Restaurant

Click Here to Enlarge Photo

Chipotle’s CEO, Steve Ells, is backing a new show on NBC and he wants people to watch its promo video on Facebook, so much so that he’s offering viewers free food.

The CEO is one of the people behind the new show America’s Next Great Restaurant, and in an effort to garner interest, Ells has offered up a “Buy One, Get One” burrito, bowl, salad, or tacos deal from Chipotle for watching the promo on Facebook.

ImageWhile the deal is to promote the show – premiering March 6th, 8/7c – one can’t help but wonder if this isn’t to try to win back a few people who have boycotted the chain after the mass firing of suspected undocumented immigrants in December and January. The firings were in response to an Immigration and Customs Enforcement audit of the food chain.

So maybe you’ll have to get past a few protestors to get it, but hey, it’s free food, right?

Click here, to watch the promo video.