Photo: America's Next Great Restaurant
Chipotle’s CEO, Steve Ells, is backing a new show on NBC and he wants people to watch its promo video on Facebook, so much so that he’s offering viewers free food.
The CEO is one of the people behind the new show America’s Next Great Restaurant, and in an effort to garner interest, Ells has offered up a “Buy One, Get One” burrito, bowl, salad, or tacos deal from Chipotle for watching the promo on Facebook.
While the deal is to promote the show – premiering March 6th, 8/7c – one can’t help but wonder if this isn’t to try to win back a few people who have boycotted the chain after the mass firing of suspected undocumented immigrants in December and January. The firings were in response to an Immigration and Customs Enforcement audit of the food chain.
So maybe you’ll have to get past a few protestors to get it, but hey, it’s free food, right?