Brazil has officially been handed the keys as the next host of the FIFA World Cup. Titled,” Brazil is calling you! Celebrate life here” the new campaign will include movies, advertising and use of social media to entice people to Brazil. The kick-off of the new campaign is to begin July 12. Working closely with the Ministry of Tourism, the goal is for a 300 percent increase in tourist revenue for the games. Long term goals are to double the number of tourists who come for the game as tourist to Brazil by 2020. Brazil also hopes to show the world that they are an excellent location for the 2016 Olympics.
Latino Daily News
Sunday July 11, 2010