As the weather turns cold in Texas the ‘snowbirds’ also known as wintering Texans, most of whom are retirees, get ready to head down south to the Rio Grande Valley border region.
The wintering Texans are a big boost to the border region economy as well as to Mexico’s border economy. In spite of the violence and tension in Mexico, 97 percent of wintering Texans are returning, according to a recent study by the University of Texas-Pan American.
Historically the wintering Texans visit Mexico 6.4 times a season which is expected to decline slightly to 5.8 trips per season. In addition, Mexican tourist hotspots remain well visited for day trips due to inexpensive prices and bargains.