Photo: Wine Consumption Up Amongst Latinos
A recent consumer study by Experian Simmons shows that wine consumption amongst Latinos has dramatically increased over the last five years and wine makers have taken notice.
Specifically the number of wine glasses consumed by Hispanics per month increased by 50 percent from 2005-2010 and only grew by 16 percent amongst other demographics for the same time period.
Wine makers are taking note and are generating special outreach campaigns, marketing efforts and targeted wine tastings.
“As the tastes of the Latino consumers get to be a little more acculturated, as their palates change, as they become more affluent and educated, they are turning to wine,” said John Hernandez, executive director of the Fresno-based Central California Hispanic Chamber of Commerce.
Latino operated winery’s are especially taking note and teaching Hispanics about the different types of wines that exist and even those that go with burritos.