Photo: ¡Rob! on CBS
The National Hispanic Media Coalition (NHMC) is urging Latinos to watch the new CBS Latino-themed show ¡Rob! tonight. NHMC is a non-partisan, non-profit, media advocacy and civil rights organization created to advance American Latino employment and programming equity throughout the entertainment industry and to advocate for telecommunications policies that benefit Latinos and other people of color.
The efforts of NHMC are critical to the American Latino community due in large part to NHMC’s reputation as one of the most sought-after and credible national, Latino media organizations.
NHMC commented on the show:
Last week we watched the new CBS sitcom “¡Rob!”, and we liked it. The Latino-themed show airs Thursdays at 8:30 p.m. on CBS. Actor/comedian Rob Schneider has brought together Latino comedy icons Lupe Ontiveros and Cheech Marin. The Latino cast also includes Diana Maria Riva, Mexican Eugenio Derbez, and Spanish actress Claudia Bassols. It’s not often that we get to see so many talented Latino regulars on a television show - this is why NHMC is encouraging you to watch “¡Rob!”
We are hopeful that the sitcom, based on Schneider’s life experience when he married into a Mexican-American family, will shy away from negative stereotypes. Adding a Latino writer to the show would surely add to its success.