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Latino Daily News

Monday November 15, 2010

WANTED:  National Latino Leader

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By their own reckoning, Latinos living in the United States do not have a national leader. When asked in an open-ended question to name the person they consider “the most important Latino leader in the country today,” nearly two-thirds (64%) of Hispanic respondents said they did not know. An additional 10% said “no one.”

These findings emerge from the 2010 National Survey of Latinos, a bilingual national survey of 1,375 Hispanic adults conducted prior to this month’s mid-term elections by the Pew Hispanic Center, a project of the Pew Research Center.

The most frequently named individual was Sonia Sotomayor, appointed last year to the U.S. Supreme Court. Some 7% of respondents said she is the most important Latino leader in the country. U.S. Rep. Luis Gutierrez (D-Ill.) of Chicago is next at 5%. Los Angeles Mayor Antonio Villaraigosa draws 3%, and Jorge Ramos, an anchor on Noticiero Univision, the national evening news program on the Spanish-language television network Univision, drew 2%.

No one else was named by more than 1% of respondents in the 2010 National Survey of Latinos conducted August 17 through September 19, 2010, by landline and cellular telephone. The margin of error for the full sample is plus or minus 3.3 percentage points at the 95% confidence level.

For a complete copy of the study visits our HSN Library.