Walgreen Company will highlight the successes of Hispanic-owned businesses during Hispanic Heritage Month in October as part of its Community Corner program, a supplier diversity initiative designed to allow consumers to easily identify and purchase products produced by diverse companies.
Walgreens will recognize these Latino vendor partners through print advertisements, in-store announcements, in-store product demonstrations and on its website. Products such as Zote laundry soap by Mercado Latino and its studio 35 line will be featured.
Select Walgreens locations will host special events in October featuring these products and customers will have the opportunity to try featured products and take home samples.
The company will also host events between October 1 through the 15th that include free health screenings for cholesterol, blood pressure, bone density, and blood glucose levels. The League of United Latin American Citizens (LULAC), as part of its Latinos Living Healthy Initiative, will deliver an education campaign during the events about the increase of childhood obesity among Latinos and community health resources that can help overcome this epidemic.
Walgreens launched the Community Corner program in February featuring products made by African American vendors in honor of Black History Month and products from women-owned businesses in May. In the coming months, Walgreens plans to expand the program to feature businesses owned by Native Americans and Asian Americans.