Hispanic TV broadcast network Vme is strengthening its commitment to Latino families with the launch of a new channel for preschoolers – Vme Kids, a 24/7 channel to focus specifically on preschoolers for whom Spanish is the home language.
From the magical gifts of Dibo (the Dinosaur), to the vivid imagination of Los Difraces de Dougie (Dougie in Disguise) and the creative introductions of colors, numbers and reading from shows like Los Supernúmeros (Numberjacks), Bruno y los amigos Banana (Bruno & the Banana Bunch) and Cinco Minutos Más (Five Minutes More), Vme Kids offers a vibrant and diverse lineup to capture the attention of a young audience. The Vme Kids schedule will also feature hits including LazyTown, Jim de la Luna, Musti, 7 Pets, Pororo and Connie la Vaquita (Connie the Cow), among others.
Vme Kids launched on AT&T U-verseÒ channel 3058 today with additional distributors to be announced. Since the successful launch of its broadcast network in 2007, Vme has built a large library of educational Spanish kids programming in the U.S. In addition to the launch of Vme Kids, Vme continues to offer the only daily broadcast block of kids programming on its main network.
In the development of Vme and Vme Kids programming, the network has consulted with leading policy makers, researchers and educators who share a unified concern about helping Hispanic preschool children overcome a widening language and literacy gap. Several research studies show that a strong early grounding in the language of the home – in this case, Spanish – builds fundamental language skills that facilitate and accelerate learning English. Plus Vme Kids will offer programs that help kids transfer Spanish language skills and vocabulary to English – strengthening their understanding, and even their parents understanding, of both languages.