Virtual world maker Hip Venture that runs HipChicas.com (a virtual world for tweens with a Latino perspective) is now moving into social and mobile games for Latinos.
The New York-based company is adding new titles, new technology and key advisors to execute on its new strategy and will continue to focus on the US Hispanic, Latin American and Spanish markets.
Its first game, HipChicas, will debut in the first quarter of 2011 and will be followed up with games based on popular Latino toy and book brands such as Homies, Mijoes, Hacienda, Bodeguita, and Hospital.
Hip Venture is betting that a growing US Latino population will become as hopelessly addicted to Facebook and other social networks as everyone else. Although Latinos are a huge part of the population, the content available in social games today doesn’t really cater to them.