Photo: Victoria's Secret Adriana Lima
The Super Bowl is tonight and you probably know a few people who are more interested in the commercials than the game. Several have already been uploaded on YouTube, but some companies, especially those in the auto industry, have decided to either upload extended clips or elaborate previews. Kia went the extra mile. The car company recruited the sexy Victoria’s Secret model Adriana Lima for their ad, called “Drive The Dream.”
Late last month, they first released a teaser that was just 15 seconds long, according to Ad Week. That preview has been airing on television since Christmas. The full, 60-second ad will also feature Mötley Crüe, UFC fighter Chuck Liddell and thousands of bikini-clad fans in the racetrack’s stands. The ad has already been seen by moviegoers, having been screening in theaters since Feb. 2.
Lima will also be seen in another ad for Teleflora, according to The Los Angeles Times. Laurie McCartney, chief marketing officer for the online flower service, told the LA Times that the company not only wanted to reach a male audience, but “...we also wanted to have appeal to the female audience, so we went with elegance and beauty…It’s a fine balance to achieve both of those goals.” You can watch that ad below. It is scheduled to run during the game’s second quarter and is directed by B-Reel Films’ Anders Hallberg.