Photo: Dale Con Ganas
Brita announced that it is a sponsor for the Spanish-language weight-loss reality show, “Dale Con Ganas” (Give It Your All) which will track the experience of four Hispanic/Latino families as they battle obesity, working together to lose weight. The new series, from the creator and executive producer of “The Biggest Loser,” Dave Broome, was created for U.S. Hispanic audiences and is the first of its kind to be broadcast in Spanish. The competition will be hosted by Alfonso ‘Poncho’ de Anda, co-host of the top-rated morning program “Despierta América” (Wake-Up America) and will include expert trainers, María Simón, Marcelo Crudele, Oscar Luna and Luis Alberto Aracena. Contestants will go through a 12-week transformation process with trainer encouragement and hydration support from Brita® water filtration products.
The success of Brita’s eight-season partnership with the popular English-language series “The Biggest Loser” led to the brand’s sponsorship of “Dale Con Ganas.” Contestants and trainers on “Dale Con Ganas” will use Brita Bottles™, Brita® Pitchers and Brita® Faucet Filtration Systems to stay hydrated with better tasting water as part of a healthy lifestyle.
“Brita has been a fantastic partner, and I couldn’t be more excited for the Hispanic/Latino community to learn more about their products and how staying hydrated is critically important to their health and well-being,” Dave Broome said.
“Brita is proud to be a part of this program, which will motivate the Hispanic community to pursue active and healthy lifestyles,” Tina Wie, Associate Marketing Manager for Brita, said. “As a lead sponsor of “Dale Con Ganas,” Brita will play a role in educating Hispanic viewers about making healthy lifestyle choices and demonstrate how Brita® products can support these choices and change lives.”
Brita will use its @BritaLatino Twitter account to engage with fans to share health and wellness tips as well as offer promotions around products seen on the program.