Photo: Univision Radio Raises Millions for St. Jude
Children with cancer from around the world received the support of special angels this past week as thousands of Univision Radio listeners joined a nationwide effort to battle childhood cancer and other deadly diseases during the annual St. Jude Promesa y Esperanza (Promise and Hope) Radio Event, on February 2 and 3, benefiting St. Jude Children’s Research Hospital.
Univision Radio, the leading Spanish-language radio group in the United States, partnered with St. Jude, one of the world’s premier pediatric cancer research centers, to bring the nationwide effort to its listeners, resulting in more than $5.25 million in cash and pledges. Univision Radio stations across the country and in Puerto Rico dedicated two days of programming to raising funds for St. Jude and its lifesaving medical research.
The St. Jude Promesa y Esperanza radio event has brought the hospital’s mission to life for millions of Univision Radio listeners across the country through moving patient stories, like Emilio’s. Emilio is a 14-year-old patient who was treated at St. Jude for astrocytoma, an aggressive and life-threatening brain tumor. Today Emilio is able to enjoy his favorite activities such as playing the guitar, singing and composing songs. Emilio, along with more than a dozen St. Jude patients shared their stories with millions of Univision Radio listeners who were encouraged to become Angeles de Esperanza (Angels of Hope) by making a donation of $20 per month. The funds raised during the two-day event help pay for treatment and research developed at St. Jude. Additionally, the funds help provide housing, transportation, food and services such as schooling and rehabilitation to help improve the quality of life for St. Jude patients and their families.
This year, Univision activated 360-degree support of the event via its radio, television, online and social media platforms. Additionally, Univision personalities supported the effort via social media including El Show de Piolin’s Eddie “Piolin” Sotelo; Sabado Gigante’s Javier Romero; Despierta América’s Poncho de Anda, Raúl Gonzalez and Karla Martínez; Primer Impacto’s Pamela Silva Conde; El Gordo y La Flaca’s Lily Estefan and Raul de Molina, Julie Stav, Dra. Isabel, Raul Brindis, Ilia Calderón from Noticiero Univision Edición Nocturna, Intimo’s Alberto Sardinias and more.
The Promesa y Esperanza event was further supported by a number of Latin celebrities who reached out to their fans through live interviews, recorded Public Service Announcements (PSAs), call-ins and continuous messages through their social media networks. Supporting celebrities included Luis Fonsi, Gloria Estefan, Daisy Fuentes, Luis Enrique, Prince Royce, Graciela Beltran, Karen Martinez, Dulce Maria and Natalia Jimenez.