Photo: Promesa y Esperanza, Univision & St. Jude
In a nationwide effort to help fight childhood cancer and other deadly diseases, Univision Radio, the leading Spanish-language radio group in the United States, and its listeners raised more than $4.7 million in cash and pledges during the 14th annual Promesa y Esperanza (Promise and Hope) radiothon, which took place on February 3 and 4, benefiting St. Jude Children’s Research Hospital®, the nation’s top children’s cancer hospital.
Univision Radio stations across the country and Puerto Rico dedicated more than 30 hours of programming to raising funds for St. Jude and its lifesaving medical research.
New this year, Univision Network and Univision Local Media used social media resources, such as Facebook and Twitter, and the St. Jude webpage, www.promesayesperanza.org, to motivate fans to support the radiothon.
Since opening in 1962, St. Jude has treated children from all 50 states and around the world. From public donations such as the Promesa y Esperanza radiothon, St. Jude researchers and doctors are able to share medical discoveries around the world, including several Latin American countries, to help increase survival rates for children with cancer and other catastrophic illnesses.