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Latino Daily News

Friday April 8, 2011

Univision One of “Big Four” Networks in Prime-time Once Again

Univision One of “Big Four” Networks in Prime-time Once Again

Photo: Univision one of prime-time "Big Four"

Click Here to Enlarge Photo

With the help of wildly popular telenovelas, Univision pulled in enough prime-time viewers to take one of the Big Four network spots.

The Spanish-language network also beat out NBC in the 18 to 49 demographic on almost half of the nights during the first quarter of 2011.

This is the second time in four weeks that Univision has been one of the Big Four.

Judging by the 2010 U.S. Census and the fact that Hispanics are the fastest growing segment of the population, Spanish-language networks like Univision and Telemundo have the potential for even more growth.