Univision Communication is not satisfied being the number one Spanish-language network but wants to make a presence in the cable market by adding two new channels.
Yesterday Univision announced it will be adding the UniNovelas channel dealing with telenovelas as early as the third quarter of this year. In addition is will launch a cable sports channel dubbed Univision Deportes with a special focus on Mexican soccer – that won’t launch until 2012.
The company is committing $20 to $30 Million for the cable expansion and is also considering a CNN-like 24-hour news network all in Spanish.
Even as TV English-language networks have seen declining audiences Univision is gaining audience share. They want to make sure they are offering everything to their growing audience share and have something to offer marketers that spent $5.3 Billion on advertising in Spanish-language TV last year.