United, a wholly owned subsidiary of United Continental Holdings, Inc. and the ¡Adelante! U.S. Education Leadership Fund has announced their 2011 video contest, “Destino: Latinoamérica” (“Destination: Latin America”), for Hispanic college students.
To enter, students must submit a two-to-three-minute video highlighting five reasons to visit one of the Latin American or Caribbean countries where United flies. The first-place winner will receive four tickets good for travel to any United destination in the continental U.S., Mexico, Central America or the Caribbean. The second-place video maker will get two tickets.
The deadline for the video submission is May 27. Videos, which may be submitted in English or Spanish, must be no more than three minutes long. Videos will be judged on clarity of expression, originality and creativity. Winners will be announced at ¡Adelante’s! Leadership Institute for Hispanic college students in San Antonio, Texas, on Oct. 17;
“The ‘Destino: Latinoamérica’ video contest gives students a great opportunity to see a part of the world with similar cultures and ancestry to their own,” said Jay Zambrano, executive director, ¡Adelante! Fund, whose mission is to increase Hispanic college graduation rates. “We hope that the travel experience can lead to a better understanding of themselves, plus a stronger connection to their own backgrounds.”
United also provides tickets for 10 ¡Adelante! scholarship recipients from around the U.S. to attend the organization’s October Leadership Institute in San Antonio.
