Photo: Mtv/ Tr3s
Rebranded “Tr3s Latin Music Channel” launches monthly “El Headliner” competition, giving new Latino artists 360-degree exposure across the network’s multiple platforms.
Tr3s: MTV, Musica y Mas, the bilingual/bi-cultural network for US Latinos, and OurStage.com announce an ongoing partnership to unite emerging artists, music lovers and industry professionals to discover the next great Latino artist. The brands will fuse their music expertise and join forces to create the rebranded “Tr3s Latin Music Channel” featuring original music made by the Latino artists within their 175,000+ Artist Community. New monthly editorial prize “El Headliner” (The Headliner) will award one artist from within the Top 20 fan-ranked music channel unparalleled exposure across the network’s on-air and digital platforms. “Tr3s Latin Music Channel” is available on ourstage.tr3s.com.
“Tr3s is a multi-platform entertainment destination that resonates with our bilingual bicultural audience,” Jose Tillan, GM & EVP of Tr3s. “This partnership reinforces our commitment to delivering new music and innovation, and we look forward promoting the next generation of Latino artists.”
Every month, Tr3s’ judging panel will select the best new music from a fan-ranking on the “Tr3s Latin Music Channel”. The winner will get an artist feature on the network’s entertainment show “Lo Que Te Pica”; Artists will be featured on “Music My Guey” and “Free Latin Music”; and will earn a featured story on Blogamole.
“OurStage has become a cultural force in music and we look forward to expanding their offerings to position the ‘Tr3s Latin Music Channel’ as a leader in Latin music discovery and quality content,” said Hiram Enriquez, Director of Digital Media for Tr3s: MTV, Musica y Mas. “Our strategic partnership allows us to discover untapped talent and deliver their music to their fans through innovative programs across multiple platforms.”
The partnership will look to develop online integrations that create fan bases for new artists, combining music discovery and the Hispanic audience that lives on Tr3s. Additionally, OurStage.com will serve as a valuable music source for Tr3s’s content properties including the new daily scripted series “Popland”, which is scheduled to premier in October. Music by OurStage artists OH MY!, City City, Matt Dahan, FunkAttack, National Airlines and Bojibian appeared in the first season of the network’s hit series “Ninas Mal”.