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Latino Daily News

Wednesday February 13, 2013

Toy Industry Hopes to Entice Hispanic Market with Spanish Speaking Toys

Toy Industry Hopes to Entice Hispanic Market with Spanish Speaking Toys

Photo: American International Toy Fair

Click Here to Enlarge Photo

The 110th American International Toy Fair has brought the latest in playthings to New York, with the $22 billion toy industry using the event to showcase new creations that incorporate the latest technology and even use Spanish.

The fair, which ends its four-day run on Wednesday, drew more than 1,000 manufacturers, distributors, importers and buyers this year, organizers said.

About 30,000 visitors attended the event to learn more about the over 100,000 products on display.

Although the products on display at Lower Manhattan’s Jacob K. Javits Convention Center are aimed at children, minors are not allowed to attend the fair, which is organized by the Toy Industry Association.

This year’s fair showcases stuffed animals, puzzles, trampolines, wooden toys, traditional dolls, dolls made from recycled materials, bicycles, radio-controlled cars, action figures, educational toys, arts and crafts sets, and gizmos for children of all ages that feature the latest technology.