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Latino Daily News

Thursday May 3, 2012

Tough Job: Bettina Inclan is Republican Party’s Director of Hispanic Outreach

Tough Job: Bettina Inclan is Republican Party’s Director of Hispanic Outreach

Photo: Tough Job: Bettina Inclan is Republican Party's Director of Hispanic Outreach

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Bettina Inclan has what some would consider one of the toughest jobs for Republicans. In January, Inclan was named the Republican National Committee’s first ever Director or Hispanic Outreach.

The daughter of a Mexican father and Cuban mother, Inclan, a communications and political strategist, grew up hearing stories of her Cuban grandfather’s years as a political prisoner in Cuba, and the government’s role. She has described her family has “Ronald Regan conservatives.”

Shortly after Inclan was named to the post, RNC Chairman Reince Priebus announced plans for the GOP’s expanded Latino inclusion efforts. Included in the plans was an expanded social media outreach program in which the committee began a bilingual mobile messaging campaign along with television and radio ads to be aired in Spanish, ads that are currently running on Spanish-language stations.

Inclan is not alone in Hispanic outreach for the Republican party, as the RNC has hired outreach directors for six states with large Hispanic populations: Colorado, Florida, Nevada, New Mexico, North Carolina, and Virginia.

The Hispanic Republican and her allies have their work cut out for them, however, as a Fox News poll in February revealed an estimated 70 percent of Hispanic voters said they would vote for President Obama and only 17 percent saying they’d vote for Mitt Romney.

Bettina has also served at the co-host of the national radio show “Power Play” on Sirius XM’s Cristina Radio Channel 146. She was also part of the team that helped Florida Governor Rick Scott win 51% of the Hispanic vote in 2010.