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Latino Daily News

Thursday June 6, 2013

Top Spirits Brands With Roots in Latin America

Top Spirits Brands With Roots in Latin America

Photo: Top Spirits Brands With Roots in Latin America

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Every year BrandDirectory.com ranks the world’s most valuable brands, ranging from technology to banks to retailers this website evaluates and compare leading brands in a variety of industries.

Recently, they ranked the most valuable Spirits brands of 2013.  The most valuable spirits brand was the Scottish Whiskey brand Johnnie Walker.  The brand was valued at $4.3 Billion in 2013.

Four brands that were established in Latin America can be found within the top 50 list.

Check out the top spirits brands with roots in Latin America below.

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Bacardi Ranked 4th Internationally
Founded by Don Facundo Bacardí Massó in Santiago de Cuba in 1862, Bacardi’s first international facilities were located in Spain, Mexico, and Puerto Rico.  The brand is worth a reported $2.1 Billion.

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Jose Cuervo Ranked 26th Internationally
Jose Cuervo was the first producer of tequila in the world in 1795.  With it’s roots deep in Mexican history, Jose Cuervo was exported to the United States for the first time in 1873.  The brand is worth a reported $399 Million.

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Havana Club Ranked 33rd Internationally
Established in Cuba in 1878 by José Arechabala, the distillery and company was nationalized by the Cuban government after the Cuban Revolution of 1959.  In 1994, French company Pernod Ricard entered into a 50:50 joint venture with the Cuban government.  The brand is worth a reported $357 Million.

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Sauza Ranked 45th Internationally
Founded in 1873 when Don Cenobio Sauza started La Perseverancia distillery, Sauza is produced in the state of Jalisco, Mexico.  The brand is worth a reported $213 Million.