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Latino Daily News

Saturday September 10, 2011

Three Latino Leadership Authors Call for Mainstream Media to End Negative Latino Stereotypes NOW

Three Latino Leadership Authors Call for Mainstream Media to End Negative Latino Stereotypes NOW

Photo: Latino Stereotypes

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Three Latino entrepreneurs and authors of Latino leadership books are stepping forward to demand changes in the mostly negative images of Latinos that mainstream media shows America today, by offering positive images. As communities prepare to celebrate Hispanic Heritage Month, Frank Carbajal, Laura Contreras-Rowe and Graciela Tiscareño-Sato, who collectively have written many compelling profiles of extraordinary Latino leaders and achievers, join forces to declare that it’s time for mainstream media to show us the real faces of educated, innovative, courageous and accomplished Latinos in leadership roles across the nation.

“The future isn’t tomorrow; the future is now. It’s time for Latinos to lead into the 21st Century and it’s time to be seen”,” offers Carbajal, author of Building the Latino Future: Success Stories for the Next Generation and its translated counterpart El Futuro Latino.  Carbajal is an entrepreneur, founder and President of Es Tiempo LLC, a business consulting firm in San Jose, California. Together with Tiscareño-Sato and venture capital firm Hispanic-Net, Carbajal produces the annual Silicon Valley Latino Leadership Summit at Stanford University.

“Looking at Latino youth statistics in America, you have to wonder where the positive role models are in the mainstream media. The stereotyping must end; in reality we are doctors, lawyers, educators, mayors of major cities, authors, chefs, entrepreneurs and very successful professionals around the country. We need these stories to be told and seen to change the stereotype. Latino youth are critical to the future of America.” states Contreras-Rowe, author of Aim High: Extraordinary Stories of Hispanic and Latina Women.

Graciela Tiscareño-Sato is the author of the recently launched book titled Latinnovating: Green American Jobs and the Latinos Creating Them, the first book showcasing Latino-led innovation and entrepreneurship in the green economy. Dr. Federico Subervi, Professor & Director, Center for the Study of Latino Media & Markets, Texas State University—San Marcos, provided an endorsement for Tiscareño-Sato’s book.


“In the midst of a landscape of public opinion that is saturated with weeds—that is, negative stereotypes about Hispanics, this book offers instead radiant flowers: the positive, creative, brilliant and extraordinary contributions that Latinos are making for the improvement of our society as a whole. The innovative entrepreneurs featured in Latinnovating are role models for all: Latinos and non-Latinos, young and old.”

“We know mainstream media will not come looking for our success stories; we must create them and actively showcase them in the mainstream, until we kill the stereotypes. That’s exactly what Frank, Laura and I are doing by providing the stories that can be shown immediately,” says Tiscareño-Sato.

All three authors are sought-after speakers at professional association events, corporate employee resource groups, universities, business schools and K-12 classrooms across the nation. Their contact information is below and all are on Facebook.

About Gracefully Global Group, LLC

Graciela speaks regularly to students, professionals and career changers, sharing innovation case studies and resources from the green economy. She’s the Chief Creative Officer of her marketing and communications excellence firm in the San Francisco area.

About Laura Contreras-Rowe

Ms. Contreras-Rowe is an award-winning author and motivational speaker to women and youth across the country. Her message is one of hope, inspiring Latinos to aim high and dream big.