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Latino Daily News

Saturday May 19, 2012

The Ad Says, “No One Wants to be Called a Pig,” And Then Does Precisely That to All Mexicans

The Ad Says, “No One Wants to be Called a Pig,” And Then Does Precisely That to All Mexicans

Photo: Pro- Carpeting Ad

Click Here to Enlarge Photo

The Georgia Latino Alliance for Human Rights demands an explanation and apology from Pro Carpet and the Atlanta Journal-Constitution for the ad that appeared recently in AJC Reach.

The ad says, “no one wants to be called a pig,” and then does precisely that to all Mexicans by putting an image of a pig with a hat often associated with Mexicans, a cactus tree, and a Mexican flag. “Even if created with humorous intent, the ad is profoundly offensive to Mexicans and the entire Latino community,” said Adelina Nicholls, Executive Director of GLAHR. 

“We hope Pro Carpet will immediately apologize and stop using this sort of imagery in its advertising.”GLAHR President Teodoro Maus said he was shocked that the Atlanta Journal Constitution, the flagship newspaper of the Cox chain, would allow itself to be associated with such an image. “The AJC and Cox Enterprises must issue an immediate public apology to the Latino Community and explain what steps they are taking to make sure an incident like this never happens again.”The Georgia Latino Alliance for Human Rights (GLAHR) is this state’s leading Latino and immigrant rights organizationImage