Spanish language television broadcaster Telemundo is expanding its network and content distribution by announcing the launch of DO network. DO, short for “Telemundo en tu Mundo”, will provide Telemundo content on digital screens at your local grocer, retailer, bus spot and sports arenas. The launch will put the DO network in several hundred supermarkets and in over 700 retailers.
Telemundo, is the second largest Spanish language broadcaster in the U.S. enjoying a 93% Hispanic market share after Univision. Telemundo is owned by NBC and its Conexion division, which manages its web sites, mobile and digital properties, will handle this new network. In the U.S. digital, out-of-home networks are growing at 9% annually and generate $2.5 billion in ad revenue.