Telemundo announced that it will launch two YouTube channels dedicated exclusively to Telemundo and mun2 content. The two YouTube channels, designed to promote viewership on its linear networks, will feature clips and short-form programming.
In a network first, Telemundo weekly novela summaries will be available with English subtitles, designed for the Spanish and bilingual novela fan, as well as daily novela clips in Spanish. Additionally, Telemundo will launch the YouTube mun2 channel, which will include mun2 promotional clips and mun2.tv original bilingual content.
“We are thrilled that our platform will help create and foster connections between Telemundo’s wonderful content and the large and dynamic group of Hispanic users currently active on YouTube,” said Rodrigo Velloso, head of Hispanic and Latin American content at YouTube.
“We are excited to partner with YouTube to share clips of Telemundo’s compelling original content with an even broader online audience,” said Peter Blacker, executive vice president, digital media & emerging business, Telemundo. “We know our fans are tremendously engaged with video content, and dedicated network channels on YouTube will allow the networks to connect with current fans of our programming, while attracting a new fan base as well.”
In August 2011, Telemundo.com ranked as one of the top three most “engaged” video experiences among all television networks, regardless of language, according to comScore. The site also ranked highest for “viewers” engagement among other Spanish-language websites, as measured by the number of videos per viewer, minutes per viewer, minutes per visit and total minutes.
Telemundo.com is one of the top three television network websites across several key categories. The site reports an average of 22.8 videos per viewer and 83.1 minutes per viewer. Telemundo.com delivered more than double the number of videos per viewer than Univision.com, as well as almost five times more minutes per viewer, three times more minutes per visit, twice the number of minutes per video and 17MM more total minutes spent with video.