The Telemundo Communications Group announced that they are launching a new social media unit in an effort to maintain its strength in the Hispanic market and to attractive new viewers from its #1 rival the Univision network.
Social@Telemundo will focus on delivering its fans across Facebook & Twitter interactive experiences tied to TV programming. With dedicated Social Media resources tied to each of Telemundo’s shows and novelas the Social@Telemundo aims to take the entire TV viewing process to a more engaging level.
Over 29 million U.S. Hispanics are online, and U.S. Hispanic Internet audience growth outpaced total U.S. online population by 50%. 37% of Hispanics watch video on the Internet compared with 31% non-Hispanics, while 42% of Hispanics watch entire TV shows online compared with 28% of non-Hispanics.
Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 46 broadcast affiliates, and over 1,000 cable affiliates.