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Latino Daily News

Wednesday January 4, 2012

STUDY:  Hispanics Holiday Shopped on Their Mobil Devices to The Tune of $5.15 Billion

STUDY:  Hispanics Holiday Shopped on Their Mobil Devices to The Tune of $5.15 Billion

Photo: Hispanics Shopping on Mobiles During Holidays

Click Here to Enlarge Photo

U.S. Hispanic Consumers spent more than $5.15 billion during this year’s holiday season on mobile devices, illustrated in a new INFOgraphic, Hispanic Holiday Mobile Survey 2011 by Zpryme.

Online sales this year experienced a dramatic increase in holiday purchases by Hispanics of tablets, smart-phones and digital content. A significant gauge for 2012 spending trends, as many Hispanic consumers that purchased their first smart-phone and/or tablet for the holidays, will be fixated on downloading related apps.

With holiday shopping making up to 40 percent of retailers’ annual revenue in the U.S., attracting new consumers is vital; the $5.15 billion holiday figure points to Hispanics growing comfort with not only mobile devices but also welcoming online advertising marketing that engages their cultural palate.

Zpryme findings from the Hispanic Holiday Mobile Survey 2011 by:

1) Finding: 1 out of 4 Hispanics intend to spend $251 to $1,000 on mobile devices.

2) Finding: 28% of 2nd generation Hispanics intend to spend $251 to $1,000 on mobile devices.

3) Finding: 1 out of 3 Hispanics that mainly speak Spanish at home intend to spend $251 to $1,000 on mobile devices.

4) Finding: Hispanics are most likely to purchase tablets (19%) and smart-phones (19%).

5) Finding: 1st generation Hispanics are most likely to purchase tablets (29%).

6) Finding: Hispanics that speak both Spanish and English at home are most likely to purchase tablets (27%) and smart-phones (27%).