Photo: Hispanic-American Love their Coffee
Overall coffee consumption jumped by five percentage points this year, driven in great part by Hispanic-American coffee consumption patterns, according to the NCA National Coffee Drinking Trends (NCDT) market research study.
76 percent of Latinos surveyed said they had drunk a cup of coffee the day before, which represents a 13 percent increase from the year before.
Past-day coffee consumption among Hispanic-Americans again outpaced that of other Americans, further affirming data identified last year when NCA began tracking ethnic consumption. Seventy-six percent of adult Hispanic-Americans said they drank coffee yesterday, 13 percentage points more than the total population. By comparison, 47 percent of African-Americans and 64 percent of Caucasian-Americans said they drank coffee yesterday.
Latinos consumption of gourmet coffees outpaced that of other groups at 44 percent versus 30 percent for white and 25 percent for African-Americans. Hispanic-American consumption of espresso was especially strong, almost double that of other groups.
Overall daily consumption of coffee was flat at 63 percent with 83 percent of all American drinking coffee. There were notable drops in coffee consumption by adults under 40 and Americans aged 18-39.