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Latino Daily News

Friday December 24, 2010

STUDY:  17% of American’s Haven’t Started Christmas Shopping – WHAT????

As of yesterday and with 48 hours to go before Christmas, one-in-three adults still has holiday gift shopping left to do.

The latest Rasmussen Reports national telephone survey shows that 63% of Americans say they have finished their holiday shopping. But 33% are not finished shopping yet.

The number who are finished jumped 20 points from 43% this past weekend and 22%early last week.  Still, 17% of adults say they haven’t even started shopping yet. Eighty percent (80%) say they have started buying gifts. A few days ago, 28% had not begun their shopping yet, and 35% said that last week.

On Christmas Eve last year, 23% said they hadn’t finished their holiday shopping yet, and 17% hadn’t started.
The survey of 1,000 Adults nationwide was conducted on December 22, 2010 by Rasmussen Reports.

There is virtually no difference between the shopping habits of men and women at this point. Adults under 30 years of age are less likely to have finished their shopping than their elders.

Most Americans (57%) continue to say they plan on spending less money on gifts this holiday season compared to previous years, identical to the result found last weekend. Twenty percent (20%) say they plan to spend more money on gifts this year, while 21% expect to spend about the same amount.  Despite the stress and the expense of shopping at this time of year, Americans overwhelmingly like the idea of giving gifts.

The vast majority of Americans plan to celebrate Christmas with their families this year, but many indicate that they are having difficulty getting into the holiday spirit.