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Latino Daily News

Monday May 16, 2011

Spanish-Language Networks to See a Large Part Advertising Dollars This Year

Spanish-Language Networks to See a Large Part Advertising Dollars This Year

Photo: Univision and Telemundo to take big chunk of advertising dollars

Click Here to Enlarge Photo

As the major television networks – known as the Big Five – except to receive a record-breaking $9.5 billion at the “upfront market” this year, fast-growing Spanish-language broadcasters like Univision and Telemundo are expecting to take a big chunk of that money.

Between the two networks, advertisers are expected to spend 15 to 20 percent more on the 2011-12 schedule than last year.

It is predicted that Univision will nab $1.3 billion, and Telemundo will rake in around $450 million.

Though Telemundo is not yet in a position to take a large portion of money from Univision it does have one leg up. This year, Telemundo will get to sell 2012 Summer Olympics ad inventory, as its sister network NBC has English-language rights, and Univision will not have the World Cup inventory to sell like it did last year.