Photo: CNN Latino in Miami
CNN Latino, a Spanish-language programming block tailored for the U.S. broadcast market, will be available in South Florida starting next August.
“Having a Hispanic market without having Miami means you’re not in the game - it’s of extraordinary importance” to be operating in this city, Eduardo Suarez, vice president of programming and production for CNN Latino and CNN en Español, told Efe.
CNN Latino, which will be available on broadcast television in South Florida on WDFL-LD Channel 11, and on cable via Comcast and AT&T U-verse, can already be seen in Los Angeles, New York, Phoenix, Salt Lake City, Orlando and Tampa.
Miami is the third largest Hispanic television market, with 5.3 percent of all U.S. Latino television households.
CNN Latino is planning a “more flexible” programming with a strictly Hispanic focus on subjects of interest for that community, such as debates, lifestyle programs and documentaries, Suarez said.
A major coup for CNN Latino Miami was signing up the daily interview show “Maria Elvira,” presenting the popular, Emmy-winning journalist Maria Elvira Salazar, who abruptly left GenTV eight months ago.
She joins a lineup of TV professionals that includes Camilo Egaña, Ismael Cala, Fernando del Rincon and Andres Oppehheimer.
In the end, CNN Latino’s goal is to offer news to viewers with “tools for analysis and debate, to provide in-depth coverage on subjects of interest” to the Hispanic community living in the United States, and to do a better job of putting the news in context, Suarez said.
Through strategic associations with local channels, CNN Latino could be present in more than a third of Hispanic households in the United States.
“I’m pleased to include Miami in our expansion plans since it is critical to the development of a long-term, viable network of affiliates,” Cynthia Hudson, senior vice president and general manager of CNN en Español and Hispanic Strategy for CNN/U.S., said.