Photo: Iberia's new logo
Iberia, Spain’s largest air transport group, on Tuesday unveiled its new corporate logo, which retains the red and yellow colors of the Spanish flag, as well as the crown.
The crown, however, will now be on the fuselage along with the aircraft’s registration number rather than on the tail.
The new logo emphasizes the color red, a “symbol of the vitality, expressivity and artistry of the Spanish character,” International Airlines Group and Iberia president Antonio Vazquez said during the unveiling of the new corporate image.
Iberia’s new logo is the result of an investment in the “millions,” with the process of transforming the carrier’s image starting three years ago and continuing for another three years, Vazquez said.
The process involves more than just changing the airline’s logo, Iberia CEO Luis Gallego said, adding that the new brand strategy “goes beyond that” and will affect all the products offered by the company.
The new logo will be used by Iberia’s low-cost unit, Iberia Express, and regional carrier Air Nostrum, Gallego said.
Vazquez thanked the Royal Palace for allowing the carrier to continue using the crown symbol on its planes.
Iberia is “extremely proud to belong to the Kingdom of Spain,” Vazquez said.
The carrier will take delivery of a plane in November that will be christened the Juan Carlos I, the executive said.
Iberia did extensive market research and surveyed nearly 9,000 people, including employees and customers, to develop the new brand strategy, Iberia marketing chief Marco Sansavini said.