Photo: Undie Party, sponsored by Desigual in Santa Monica
The first 100 shoppers to show up in their underwear for the opening of Spanish retailer, Desigual, new Santa Monica location were treated by them to a free top and a free bottom! Thank God the weather cooperated because many showed up nearly nude to get free goodies.
People who showed up in their underwear at this ‘Undie Party’, but didn’t make the first 100 cut, received a 50% discount on their purchases.
Since 2005 the Spanish retailer has been promoting store openings with “Naked: enter nude, leave dressed.” This year alone it has hosted these ‘naked’ openings in London, Berline, Stockholm, Madrid and Prague. The Barcelona-based retailer has stores in 72 different countries and is known for its graffiti prints and recently partnered with Christian Lacroix and Cirque de Soleil on clothing lines.
Watch the video below!