Photo: Head & Shoulders: Sofia Vergara & Family
Colombian actress and star of ‘Modern Family’ Sofia Vergara has been named the new spokesperson for Procter & Gamble’s Head & Shoulder shampoo. In an interesting advertising twist Vergara and several members of her extended family will be part of the advertising campaign, according to Women’s Wear Daily.
This is but another marque consumer product that the 41-year-old actress is endorsing. She is currently the face of Cover Girl, Diet Pepsi, and Rooms To Go among others. Vergara is also an entrepreneur with her own clothing line in Kmart.
According to Forbes Vergara is the highest-earning TV actress for two years running, earning an estimated $30 million last year. The majority of her earnings come from her endorsement deals and not for playing Gloria Delgado Pritchett on the award-winning ‘Modern Family’ sitcom.
The Head & Shoulders deal is rumored to be worth seven figures for Vergara.
Previous Head & Shoulders spokespersons include Olympian Michael Phelps and ‘How I Met Your Mother’ actress Alyson Hannigan.